Kutjevo is the largest Croatian winegrower, owning more than 1000 hectares of vineyards. Their wine business has lacked clear direction in recent years. They advertised Grasevinas as the ideal wines for white wine spritzers, devaluing the image of Grasevinas and permanently reducing the price. Nevertheless, Kutjevo still produces a few high-quality wines like Grasevina Turković or all of their late harvests wines. Kutjevo is owned by Croatian-Slovenian businessman Enver Moralić.